Make your own TV
A masterpiece in its own right, The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space. Each and every day.
Experience glare-free picture viewing
Matte Display
Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking, glare-free QLED TV display absorbs reflections – so even in bright light, you’ll be watching the drama, not yourself.
A striking sight – on, or off
Modern Frame Design
A masterpiece in its own right, The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, flush to the wall, so it'll blend beautifully with your home
Style The Frame, your way
Customisable Bezels*
Make your own Frame. Choose from over 40 interchangeable bezel styles at theframebezel.com to create the perfect match for your taste, space or simply the artwork on display*. As they’re magnetic, it’s easy to swap them whenever you fancy a change – all it takes is a snap to switch things up. So go ahead, the choice is yours.
TV when it’s on, Art when it’s off.
Art Mode
Beautiful art to reinvent your home, each and every day. Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art and stunning photography – including your own.