Samsung 50” AU7100 UHD 4K HDR Smart TV – UE50AU7100KXXU

Samsung 50" Smart 4K Ultra HD HDR LED TV - UE50AU7100KXXU

Crystal 4K Processor

Enjoy all the content you love in the best possible resolution on the Samsung UE50AU7100KXXU 50" Smart 4K Ultra HD HDR LED TV. The Crystal 4K Processor upscales what you're watching to give you the best 4K picture.

HDR powered by HDR10+

Watch films in striking detail thanks to HDR powered by HDR10+. You'll see all the details, even in dark and bright scenes.

Experience a clear picture and smooth performance with the Motion Xcelerator. Designed to predict and compensate for each frame, your picture will adapt as fast as your game.

Adaptive Sound

Adaptive Sound adjusts the audio in every scene so that you can hear every detail. From the latest boxset to the beautiful game, you'll get the perfect audio experience.

Samsung Q-Symphony LITE synchronises your TV speakers and soundbar together for great surround sound. No complicated set-up needed.

Boundless Screen

With next to no frame around the screen, you're left with only the beautiful picture to enjoy. Plus, it's easy to hide TV wires from sight with cable management.

Smart TV with Tap View

Dive into a huge collection of 4K films, TV shows and all your favourite catch-up apps with Samsung's Smart TV at your fingertips. Set up in no time with your smartphone, then you're only a few clicks away from your must-see entertainment.

Want to share a video from your phone on the big screen? Tap View makes it easier than ever to cast from your phone – just tap it on the TV and the screen will mirror.