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LG UP77 Series 50″ 4K Ultra HD Smart TV – 50UP77006LB.AEK

Original price was: €649.00.Current price is: €449.00.

  • Dazzling 4K Ultra HD viewing with vibrant picture quality.
  • Absorbing and atmospheric sound quality with AI Sound
  • webOS smart platform with Freeview Play, Netflix, Disney+ and more
  • Sleek and slim design with dual pole stand
  • Easy voice control command with Google Assistant and Alexa
SKU: 50UP77006LB.AEK Categories: , , , Brand:

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LG UP77 Series 50" 4K Ultra HD Smart TV - 50UP77006LB.AEK

 

See the picture exactly as originally intended, with Filmmaker Mode

If you’re mad about movies, you’ll love Filmmaker Mode on this LG 43 inch TV. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Superior picture for all – wide viewing angle

Featuring an IPS 4K panel, this LG 43” TV offers 100% colour accuracy, even from a 60-degree angle. This means everyone in the room gets to see the immersive picture, with life-like realism. True Colour Accuracy takes this realism to the next level, delivering sharper, richer and more natural colour.

HDR gives stunning detail

This LG includes support for HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is seen as the standard for transmitting 4K signals.

4K UHD

Vibrant viewing in Ultra high resolution

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video)

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

A TV screen playing a video of a boy in an astronaut suit he made playing with a spaceship in his room decorated with miniatures of planets (play the video)

The Freeview Play logo, the Apple TV logo, the Disney+ logo, and the Netflix logo are arranged in the black background.

Entertainment

Home to all your favourites.

Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.
Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
A scene of a woman touching an exhibit covered with small light bulbs is divided in half for visual comparison. On the image, there are texts of Conventional on the upper left, Active HDR on the upper right, and LG UHD TV on the bottom right.

Active HDR

Down to the finest details

LG UHD TV provides vibrant colour and accurate detail with Active HDR. Enjoy your favorite films in the same quality as the original with multi HDR formats including HDR10 and HLG.

Play like a boss.

Jump into the action. Game Optimiser, fine-tuned HDR graphics, and low input lag make gameplay faster and more immersive.

A TV screen playing a video of a FPS game shooting an enemy with a gun. (play the video)

A close up of a player playing a racing game on a TV screen. On the image, there are HDMI logo on the bottom left.

ALLM & eARC

The latest gaming specs.

ALLM and eARC meet the latest HDMI specifications. ALLM detects your game console and automatically gives you the optimal settings for fast action gaming. With eARC you're assured of the best quality audio connection.
A TV screen displaying a spaceship shooting in a city and LG OLED game optimizer GUI on the left that adjusts game setting.

Game Optimiser

Quick and easy game setup.

Manage all your settings in one place with modes optimised for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.
A knight in an armor with a sword and a dragon blowing out fire are facing each other. On the image, there are texts of Conventional on the upper left, LG UHD TV on the upper right, and a HGiG logo on the bottom right.

HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.
A close up of a player playing a bike racing game on a TV screen.

Low Input Lag

Complete control without delay.

LG UHD TVs allow users to take full and instant control of games without delays.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready makes you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

A TV screen playing a video of a soccer player making a goal during a soccer game. (play the video)

A man and a woman clinking glasses on a TV screen while sports alerts being notified

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favourite teams, even when you're watching other content.
A family are sitting on a couch while watching a soccer game.

Bluetooth Surround Ready

A clear home advantage.

Easily connect compatible Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

Enhance Your Interior

Add UHD to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.
A luxury living room with a TV displaying an aerial view of woods in red.
Quad Core Processor 4K

Enhance everything you watch.

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality.
A TV screen displaying a port city where buildings are painted in multiple colours and little boats are anchored in long and narrow harbor.
ThinQ AI

Think you know smart?
Think again.

LG ThinQ is here to maximise your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

A TV screen showing various contents listed and recommended by LG ThinQ AI. (play the video)

Core functions of magic remote control shown in pictogram.